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Boodles British Gin
Boodles British Gin is a brand of gin bottled and distributed in the United Kingdom by Proximo Spirits.
==History==
Boodles was named after Boodle's gentlemen's club in St. James's, London, founded in 1762 and originally run by Edward Boodle. It was reputed to be the favourite gin of the club's most famous member, Winston Churchill,〔Nick Passmore, ("These are a few of my favorite gins…" ) ''Forbes'', July 18, 1998.〕 though the same has been claimed for Plymouth Gin.〔Robin D. Rusch, ("Plymouth Gin," ) Brand Channel, February 12, 2001.〕
Boodles was created in 1845,〔Sarah Bristow, (“Boodles Gin: Churchill’s Favourite Tipple Comes Back to the UK,” ) ''Esquire'', October 11, 2013.〕 becoming one of the gins to shape the flavor of the modern London Dry style of gin, which is essentially a vodka-like spirit infused or otherwise flavored with a blend of botanical herbs and spices.〔Eric Asimov, (“Take On Summer With Gin From Experienced Hands,” ) ''New York Times'', June 12, 2012.〕 It was originally produced by Cock Russell & Company,〔David Smith, (“Cocktails with… Boodles British Gin,” ) Summer Fruit Cup, May 25, 2012.〕 and was first bottled in the United States by Seagram's. In 2001, Seagram's assets were sold to several companies, including Pernod Ricard, which took over Boodles.〔Michael Bord, (“New Name, New Brands, New Personnel for Pernod Richard USA,” ) ''Beverage Dynamics'', March/April 2002.〕 In 2012, Boodles was purchased by Proximo Spirits of New Jersey.〔David Smith, (“Boodles is Back – Cocktails with The British Gin,” ) Summer Fruit Cup, June 14, 2013.〕
In October 2013, Boodles Gin was released in the UK, with a redesigned bottle and an alcoholic strength of 80 proof. The botanical recipe for the gin remains the same.〔〔〔Olly Wehring, (“Product Launch – UK: Proximo Spirits’ Boodles Gin,” ) just-drinks.com, September 25, 2013.〕 Boodles has always been made in the UK, but had previously only been available for purchase in the US and Japan.〔Richard Siddle, (“Boodles Gin hits the UK with multiple premium on-trade listings,” ) ''Harpers'', January 14, 2014.〕
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